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Heineken Experience and its collection

Heineken Experience
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The Heineken Experience is housed in the former Heineken brewery in 1876. The building has served as a Heineken brewery until 1988. Visitors are introduced to more than 150 years of craftsmanship. In a show, Heineken shows that it is the most international beer in the world. In a 4D experience visitors experience how it feels like to be on a bottling line. In addition, visitors can design their personified beer bottle.

Specialized & Alternative Specialized & Alternative Profession & Craft Industrial heritage

#2 Industrial & heritage museums in the Netherlands #3 Profession & craft museums in the Netherlands #1 Industrial & heritage museums in Amsterdam #1 Profession & craft museums in Amsterdam #1 Industrial & heritage museums in North Holland #2 Profession & craft museums in North Holland #131 Industrial & heritage museums in Europe #33 Profession & craft museums in Europe

#2 Industrial & heritage museums in the Netherlands #3 Profession & craft museums in the Netherlands #1 Industrial & heritage museums in Amsterdam #1 Profession & craft museums in Amsterdam #1 Industrial & heritage museums in North Holland #2 Profession & craft museums in North Holland #131 Industrial & heritage museums in Europe #33 Profession & craft museums in Europe
Heineken Experience
Stadhouderskade 78
1072 AE Amsterdam

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Visitor information Heineken Experience

Opening hours

Monday
10:30 – 19:30
Tuesday
10:30 – 19:30
Wednesday
10:30 – 19:30
Thursday
10:30 – 19:30
Friday
10:30 – 21:00
Saturday
10:30 – 21:00
Sunday
10:30 – 21:00

July and August, open every day 10:30am - 9pm.
On December 24 and 31 last admission is at 2pm.

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Admission

Ticket prices may vary. Please check the website for more details.

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Facilities

We don't have information about the facilities of Heineken Experience.

Location & Map

Stadhouderskade 78, Amsterdam

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Exhibitions

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Heineken Experience Reviews

Heineken Experience has 4 ratings.

  • Apollo's Insights AI-Generated

    The Heineken Experience in Amsterdam offers visitors an interactive journey through the history and brewing process of the famous Dutch beer. Located in the former Heineken brewery, the museum provides a blend of education and entertainment. Visitors appreciate the well-organized self-guided tour, which includes multimedia exhibits, historical artifacts, and hands-on activities. The brewing process explanation is informative, and many enjoy the tasting session at the end. Some highlights include the virtual reality ride and the opportunity to pour your own perfect draft. However, some visitors find the admission price a bit steep, especially considering the relatively short duration of the experience (about 1.5 hours). While beer enthusiasts generally rate it highly, those less interested in brewing might find it less engaging. The gift shop offers a wide range of Heineken merchandise, though prices are on the higher side. Overall, the Heineken Experience is a popular attraction that provides insight into one of the Netherlands' most famous exports, but its appeal may vary depending on individual interests and budget considerations.

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  • J
    Jessica • 25 Mar 2016

    Not worth the price, it is mostly a good marketing tool for Heineken. Pretty crowded and a slow tour: tourist trap.

  • Marc
    Marc • 14 Dec 2015

    Even if you don’t like beer, you should visit the Heineken Experience. At first we thought it was a tourist trap, but it turned out we were totally wrong. You get to know about the history of Heineken, its traditions, production, and international presence.

  • P
    Paul • 28 Oct 2015

    Als Nederlander ben ik erg trots op het merk Heineken. De ‘Experience’ is al met al een leuke ervaring. Je krijgt veel informatie en het is lekker interactief. Aan te raden om met vrienden heen te gaan.

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  • Aggregated rating

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