Otavalo: Museums, Exhibitions & Discounts

Otavalo is a town located in the Imbabura Province of northern Ecuador, situated in a valley surrounded by the Imbabura, Cotacachi, and Mojanda volcanoes. The town is renowned for hosting one of South America's largest indigenous markets, the Plaza de Ponchos, where local Otavaleño people showcase their traditional textiles, handicrafts, and artwork.

With a rich cultural heritage dating back to pre-Incan times, Otavalo maintains strong indigenous traditions while embracing modern development. The town's cultural landscape is characterized by its indigenous population's distinctive dress, music, and craftsmanship. Local artisans continue to practice traditional weaving techniques passed down through generations, creating intricate textiles using both ancient methods and contemporary designs. The town also serves as a cultural center with various museums and cultural spaces that preserve and showcase the region's indigenous heritage and artistic traditions.