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Michelin Adventure and its collection

Michelin Adventure
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L'Aventure Michelin is a museum located in the city of Clermont-Ferrand. It offers a comprehensive insight into the history of the French company Michelin. The museum traces the development of the use of rubber for tires for various vehicles, starting from the company's inception in 1889.

Development of Tires at L'Aventure Michelin

The museum showcases the evolution of tires for a range of vehicles. This includes bicycles, carriages, agricultural vehicles, cars, trucks, and motorcycles. Visitors can learn about the process of making tires from raw materials such as rubber, sulfur, cotton, and steel.

Michelin's Advertising Campaigns and Sports Involvement

The museum features Michelin's advertising campaigns, notably those led by the Michelin Man, Bibendum. It also covers the company's involvement in Formula 1 between 1977 and 2001. These aspects provide a unique insight into the company's marketing strategies and its influence in the world of sports.

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FRL'Aventure Michelin
DEL’Aventure Michelin
FRMusée l'Aventure Michelin
ENMichelin Clermont-Ferrand Museum
ENMichelin Adventure Museum

Science & Technology Science & Technology History & Anthropology History & Anthropology Automotive Industrial heritage Sports

#130 Science & Technology in France #6 Automotive museums in France #44 Industrial & heritage museums in France #1 Sports museums in France #130 Automotive museums in Europe #55 Sports museums in Europe

#130 Science & Technology in France #6 Automotive museums in France #44 Industrial & heritage museums in France #1 Sports museums in France #130 Automotive museums in Europe #55 Sports museums in Europe
Michelin Adventure
Rue du Clos Four 32

Images of Michelin Adventure

Visitor information Michelin Adventure

Opening hours

Monday Closed
Tuesday
10:00 – 18:00
Wednesday
10:00 – 18:00
Thursday
10:00 – 18:00
Friday
10:00 – 18:00
Saturday
10:00 – 18:00
Sunday
10:00 – 18:00

Open every day during school holidays.

From July 6 to September 1, open every day from 10 a.m. to 7 p.m.

Annual closure on January 6, 2025.

Admission

0 – 7Free
Reduced€8.00
Normal rate€12.00

Facilities

We don't have information about the facilities of Michelin Adventure.

Location & Map

Rue du Clos Four 32, Clermont-Ferrand

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Exhibitions

No exhibitions in Michelin Adventure have been found.

Michelin Adventure Reviews

Michelin Adventure has 1 rating.

  • Apollo's Insights AI-Generated

    The Michelin Adventure museum in Clermont-Ferrand, France, offers visitors an informative journey through the history of the Michelin company and its impact on the automotive industry. The museum showcases a wide range of exhibits, from vintage tires and vehicles to interactive displays about tire technology and road safety.

    Many visitors appreciate the museum's well-organized layout and the variety of exhibits on display. The historical context provided helps guests understand Michelin's role in shaping modern transportation. The Bibendum (Michelin Man) memorabilia is often highlighted as a fun and nostalgic element of the experience.

    While the museum generally receives positive feedback, some visitors note that certain areas could benefit from more English translations, as some exhibits are primarily in French. Additionally, a few guests mention that the museum might not hold as much appeal for those who aren't particularly interested in automotive history or tire technology.

    The museum's location within the Michelin factory adds authenticity to the experience, though some visitors suggest that guided tours of the actual production facilities would enhance the overall visit. The gift shop is noted as a good place to purchase Michelin-related souvenirs.

    Overall, the Michelin Adventure museum provides an educational and engaging experience for those interested in automotive history, particularly the evolution of tire technology and the Michelin brand's influence on transportation and tourism.

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  • Aggregated rating

    This rating is based on the rating of this museum on several other platforms.

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