The August Schell Brewing Company, located in New Ulm, Minnesota, is a historic brewery founded in 1860 by German immigrants August Schell and Jacob Bernhardt. This establishment has a rich history that dates back to the mid-19th century, making it the second oldest family-run brewery in the United States.
The August Schell Brewing Company holds the distinction of being the second oldest family-run brewery in the United States. Furthermore, after acquiring the Grain Belt brand, it has become the largest brewery in Minnesota. This fact adds to the significance of the brewery and its contribution to the state's brewing industry.
The August Schell Brewing Company is known for its diverse range of beers. It produces 38 types of beer, including popular varieties such as Schell original, light, dark, Pilsner, Bock, Firebrick Lager, German Pale Ale, Schmalt's Alt, Doppel Bock, Maifest, Zommerfest, Hefeweizen, Octoberfest and Snowstorm Beer. This wide selection caters to a variety of tastes and preferences.
Specialized & Alternative History & Anthropology Industrial heritage
Schell's Rd, New Ulm
No exhibitions in August Schell Museum of Brewing have been found.
August Schell Museum of Brewing has no ratings yet 😢
The August Schell Museum of Brewing in New Ulm, Minnesota, offers visitors an informative look into the history of beer-making in America. Located on the grounds of the second-oldest family-owned brewery in the country, this museum provides a blend of historical significance and modern brewing practices.
Visitors often appreciate the well-preserved 19th-century buildings and equipment, which give a tangible sense of the brewery's long history. The guided tours are frequently praised for being educational and engaging, offering insights into the brewing process and the Schell family's German heritage.
The museum's collection of memorabilia, including vintage bottles, cans, and advertising materials, is noted as extensive and interesting. Many guests enjoy seeing the evolution of beer culture through these artifacts.
One of the highlights for many visitors is the opportunity to sample Schell's beers at the end of the tour. The variety and quality of the beers are generally well-received.
The picturesque grounds, complete with roaming peacocks, add to the charm of the experience. Many find the outdoor areas pleasant for a stroll or picnic.
On the downside, some visitors mention that the tour can feel rushed during busy periods, and a few note that the museum portion itself is relatively small compared to the brewery tour.
Access for those with mobility issues can be challenging in some of the older buildings, which may limit the experience for some visitors.
Overall, the August Schell Museum of Brewing offers a solid combination of historical interest, brewing education, and beer tasting that appeals to both history buffs and beer enthusiasts alike.